Script & Storyboard
Design Thinking is a 5-step process to come up with meaningful ideas [1] that solve real problems [2.1] for a particular group of people. [2.2] The process is taught in top design and business schools around the world. It [3] has brought many businesses lots of happy customers and [4] helped entrepreneurs from all around the world, to solve problems with innovative new solutions. [5]
Step 1: Empathize [1.1f] The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation. [1.2] For example, if you want to help old people, you might find that they want to keep the ability to walk around. [2] In your conversations, they might share with you different ways they can do that. [3] Later into the interview you'll want to dig a little deeper, look for personal stories or situations where things became difficult. [4] Ideally, you redo the process with many people with the same problem. [5]
Step 2: Define the Problem [1.1f] Looking at the interviews, you can now understand the actual needs that people are trying to fulfill with certain activities. [1.3] One way to do that [P] is to underline the verbs or activities that the people mentioned when talking about their problems: [2] like going for a walk, [3] meeting old friends for tea, [4] or simply going grocery shopping around the corner store. [5] You might realize it's not so much about going out, but more about staying in touch. [6] After your analysis, [7.1] formulate a problem statement: [7.2] “Some elderly are afraid to be lonely. [7.3] The want to stay connected.” [P]
Step 3: Ideate [1.1f] Now focus only on the problem statement and come up with ideas that solve the problem. [1.3] The point is not to get a perfect idea, but rather to come up with as many ideas: [2.1] like unique virtual reality experiences, [2.2] senior friendly hover boards [2.3] or a modified pushcart. [2.4] Whatever it is, sketch up your best ideas and show them to the people you are trying to help, [6.1] so you get their feedback. [6.2]
Step 4: Prototype [1.1f] Now take a moment to reflect on what you have learned from your conversations about the different ideas. [1.2] Ask yourself, how does your idea fit in the context of people's actual lives. [2] Your solution could be a combination of a new idea and what is already being used. [3] Then connect the dots, sketch up your final solution [4] and go build a real prototype that's just good enough to be tested. [5]
Step 5: Test [1.1f] Now test your prototype with actual users. [1.2] Don't defend your idea in case people don't like it, the point is to learn what works and what didn't, so any feedback is great. [2] Then go back to ideation or prototyping and apply your learning. [3] Repeat the process until you have a prototype that works and solves the real problem. [4] Now you are ready to change the world or open shop. [5]
To experience design thinking first hand, do the free virtual design thinking crash course from Stanford’s D-School right now. [1] You will learn to design a new gift giving experience. [2] Find the link and a guide for facilitators in the description below. [3.1] After you are done, share your experience and gift idea in the comment [3.2] To learn more about creative and critical thinking, check out our other sprouts videos. [4] And if you want to support our channel, visit [5]
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