How we make videos go viral on social media

a year ago AJ

At MinuteVideos we do a lot of research on social media so we can make our videos go viral on Facebook and YouTube. These platforms run on algorithms, so if you know how they work, it’s much easier to make videos that go viral reliably.

For example, in 2017 we figured out that Facebook changed its algorithm to prefer “average watch time” over “shares”, which means that videos should be longer. Videos that are at least 6 minutes long with a good story have a pretty good chance of going viral, while it’s almost impossible for videos that are under 2 minutes.

Our research comes from several channels in several languages, some of which we own ourselves and some of which are owned by our partners and customers. The following is a list of our most popular channels:

1. MinuteVideos Thailand Facebook Page

  • Followers: 700,000
  • Total video views: 60,000,000
  • Minutes Watched: 100,000,000

MinuteVideos Thailand is our main Facebook page where we do most of our research.

This page started in August 2016 when we made two videos explaining the new constitution which was being voted on in Thailand. Because they went viral we decided to continue to make videos for this country, which lead to 60 million views and over 700,000 followers the next year. This enormous traffic makes this our main research page to understand the Facebook algorithm and how to develop new storytelling formats that go viral. Every week we launch 2-3 videos to test new formats and stay up to date with any changes to the Facebook algorithm.

2. Sprouts YouTube Channel

  • Subscribers: 150,000
  • Total video views: 6,000,000
  • Minutes Watched: 15,000,000

Sprouts is a partner channel for which we produce all the videos. This is the biggest English following that we have and our best resource to study the YouTube algorithm. While both Facebook and YouTube focus mostly on average watch time, the biggest difference is that YouTube doesn’t “autoplay” videos like Facebook. This means a video’s title and thumbnail are very important.

3.MinuteVideos YouTube YouTube Channel

  • Subscribers: 15,000
  • Total video views: 2,000,000
  • Minutes Watched: 5,000,000

MinuteVideos is our most active English channel for multilingual content.

MinuteVideos is our main English YouTube channel where we feature videos that were produced in English and later translated into other languages or the other way around. It’s a great way for us to understand which part of a video’s success comes from the algorithm and which is due to cultural factors.

4. MinuteBusiness Thailand Facebook Page

  • Followers: 60,000
  • Total Video views: 3,000,000
  • Minutes Watched: 5,000,000

MinuteBusiness Thailand is our first “Network Page”

MinuteBusiness Thailand was the first page where we experimented with the concept that it’s more effective to have many smaller Facebook pages linked together as a network instead of just 1 really big one. So whenever we create a video that is related to business, we don’t post it to our main page with 700,000 followers. Instead we post it to “MinuteBusiness Thailand” and then share it to our main page. Of course this doesn’t get as many views as directly uploading to the main page, but it gives Facebook enough views to decide if it likes the video and make it go viral on its own. The benefits of having such a “network of pages” is that each of them can be tailored much better to their target audiences, which leads to better branding and conversions. The fact that we were able to reach 60,000 followers and 3 million views after posting just 4 videos on this page shows that this is a viable marketing strategy that should be considered by more digital marketers.

5. Other significant channels:

MinuteVideos Thailand YouTube Channel

  • Subscribers: 13,000
  • Total Video views: 1,000,000
  • Minutes Watched: 3,000,000

MinuteVideos Facebook page

  • Followers: 15,000
  • Total Video views: 2,000,000
  • Minutes Watched: 2,000,000